Strive purchased 18 Bitcoins last week, increasing its institutional treasury holdings to 19,900 BTC. The purchases took place between July 6 and July 10, according to the company’s 8K filing with the U.S. Securities and Exchange Commission.
Size of purchase and balance sheet data
The purchases in question were made at an average of $64,028 per Bitcoin, including transaction costs and expenses. The total purchase amount was approximately $1.2 million. This amount was limited compared to the company’s previous Bitcoin purchases during the year.
Strive announced that its cash and cash equivalents increased to $154.1 million as of July 10. This figure indicated an increase of 700 thousand dollars compared to the level on July 2. The company also continued to hold 505 thousand units of Strategy’s variable interest series A perpetual preferred shares. The fair value of this position, traded under the code STRC, was calculated as 44.2 million dollars in the same period.
The number of shares in circulation in Strive’s own privileged capital instrument, variable interest series A perpetual preferred shares traded under the code SATA, remained at 7.83 million.
Strive increased its total holdings to 19,900 BTC with 18 Bitcoin purchases between July 6 and July 10.
Transition from asset management to Bitcoin treasury model
The company’s Bitcoin-focused balance sheet strategy gained momentum last year. Founded by Vivek Ramaswamy and Anson Frericks in 2022, Strive Asset Management was listed in 2025 through a reverse merger with Asset Entities and received ticker symbol ASST. In the process, the company repositioned itself as a publicly traded asset management-based Bitcoin treasury company.
Strive’s main goal is to accumulate Bitcoin in the long term and keep its performance stronger compared to this asset. This accumulation process progressed with high volume purchases from time to time. The company purchased 1,567 BTC in the last part of 2025 at an average price of $103,315. These purchases were financed by the issuance of preferred shares.
In January 2026, 123 more Bitcoins were purchased for an average of $91,561. During the same period, Semler Scientific shareholders approved the acquisition, which was planned to be financed entirely by shares. This transaction is expected to add approximately 5,048 BTC to Strive’s balance sheet.
Slower-paced purchasing attracted attention
Compared to the company’s purchases at six-figure prices in previous months, the latest addition of 18 BTC stands out as a more cautious step. The average last purchase price of $64,028 was consistent with the broader pullback seen in Bitcoin in the first half of the year.
As of May 1, Strive had increased the amount of Bitcoin in its treasury to 15,000 BTC. With the last announced purchase, total assets reached 19,900 BTC. Maintaining a cash position of around $154 million also indicated that the company was following a slower but regular accumulation approach while the Semler transaction was ongoing.
The company’s latest acquisition was made at a price well below the six-figure levels it paid in previous periods.
