Strategy’s founder and chairman of the board, Michael Saylor, made a new post on his social media account on Sunday. Saylor said in the chart he published with Saylortracker data, “The orange dots tell only part of the story.” Following Saylor’s similar posts, the company usually announced its Bitcoin purchases the next day, which led to this message being considered as a new signal in the market.
New era in Bitcoin strategy
Strategy, one of the largest companies in the field of digital asset treasury and standing out with its large Bitcoin assets, has moved away from the “Bitcoin is never sold” approach that it has long adopted in recent weeks. The company has shown that it is open to selling Bitcoin when necessary to fund dividend payments and bolster its cash reserves.
Strategy sold $216 million worth of Bitcoin at the beginning of the month, according to a July 6 U.S. Securities and Exchange Commission filing. With this transaction, the company’s total Bitcoin assets decreased to 843,775 units. The capital framework announced a few days ago also revealed that Bitcoin sales can be used to pay dividends to holders of STRC preferred shares. The company also increased the annual dividend rate for STRC to 12 percent and announced that its US dollar reserves had reached $2.55 billion.
Michael Saylor gave a new signal in his last post with the statement “Orange dots only tell part of the story.”
Standard Chartered expects clearer communication
Geoff Kendrick, global head of digital asset research at Standard Chartered, notes that Strategy’s recent steps and the way Michael Saylor announced them blurred the outlook for Bitcoin in the short term. According to Kendrick, explaining the company’s new strategy more clearly to the market could reduce mass sell-off concerns, which could provide support for the Bitcoin price.
Geoff Kendrick emphasizes that effectively explaining Strategy’s new approach can give confidence to the market, so that large-scale Bitcoin sales are seen as unlikely.
Kendrick states that the “never sell” approach that the company has maintained for years has limited the perception of how its large Bitcoin holdings can be used. According to him, Strategy started to change its communication language in recent months; The company has sold Bitcoin twice and recently announced a Bitcoin monetization program. However, Kendrick expects these market signals to become clearer over time. The bank maintains its $100,000 Bitcoin forecast for the end of the year.
Pressure continues on stocks
The company’s performance over the last 12 months has challenged investors. STRC preferred shares were structured to remain at $100, but those shares fell to their lowest level since issuance last month. Common shares traded under the code MSTR have lost more than 70 percent of their value since July 2025. While the stock closed Friday at $94.64, its 52-week high was $457.22.
The company is expected to announce second-quarter financial results on July 30. Analysts’ average expectation is $4.28 per share. While the results were below expectations in six of the last eight quarters, the negative surprise rate in the first quarter of 2026 was 33.76 percent.
