SBI Holdings, Japan’s leading financial group, is partnering with Visa to launch a special credit card program where users can earn cryptocurrency from their daily purchases. Every spending made with this new card will be reflected back as a reward in Bitcoin, Ethereum and XRP. SBI Holdings President and CEO Yoshitaka Kitao stated that with this step, SBI Group aims to further integrate digital assets into daily expenses.
Details of the crypto rewards credit card
With the new credit card, standard users will be able to earn up to 2.5% cryptocurrency back on their purchases. Gold card holders will be able to increase this rate up to 10% depending on the amount of spending and campaign conditions. According to the company’s statement, the earned BTC, ETH and XRP amounts will be transferred directly to users’ wallets, so they can be easily used on the chain.
This practice is expected to increase the prevalence of cryptocurrencies at a time when Japan is experiencing a rapid transition to digital payments. SBI Holdings has long been known for its expanding activities in digital assets and blockchain infrastructure. XRP, in particular, plays a central role in SBI’s financial ecosystem strategy.
XRP’s visibility in Japan increases
In addition to this initiative implemented by SBI Holdings with Visa, the company is also in talks about the possible acquisition of the Japanese cryptocurrency exchange Bitbank. Bitbank is known as a popular crypto exchange operating in Japan. It is stated that this possible cooperation could accelerate consolidation in the crypto sector in the country and be a pioneer of steps that strengthen market control.
While interest in XRP has increased significantly recently, with the Rakuten Wallet platform deepening its XRP integration, retail transactions with XRP are increasing in number. It was determined that there are approximately 44 million Rakuten Pay users in Japan and nearly $23 billion in reward points are in circulation in the system. Integration on this scale presents a significant opportunity for real-world retail use of XRP.
Effects on the market
According to analysts, the proliferation of crypto reward programs on credit cards and the integration of stock exchange infrastructure and retail payment systems may enable XRP to take on a more functional role in daily spending in Japan, rather than just being a buy-sell asset.
As XRP increases its availability across different platforms and payment networks, Japan is on its way to becoming a pioneer of innovative applications in cryptocurrency payments. This step taken by SBI Holdings stands out as a turning point in the industry.
Thanks to our partnership with Visa, customers in Japan will be able to earn Bitcoin, Ethereum and XRP from their purchases. With this move, we are adding a new dimension to the use of digital assets in daily life.


