Solana Foundation used a striking slogan in its new advertising campaign that started in San Francisco. The message “Don’t waste your time with crypto” on billboards in the city can be perceived as showing a distant approach to the crypto industry at first glance. However, Solana Foundation states that this campaign is part of a positive view towards cryptocurrencies and that they focus on the point where artificial intelligence will meet blockchain in the future.
Solana’s “invisible” blockchain vision
Solana Foundation was founded in 2020 and is known as a foundation that works for the development of the Solana ecosystem and encourages the spread of decentralized applications. With this latest campaign, the foundation takes a different approach to the traditional way of using crypto. The prominent view in advertisements is; Instead of making crypto transactions manually, it is possible to leave this process to new generation artificial intelligence applications.
The announcement on the billboards directs passers-by to the X account named “x402”. The aim here is to contribute to the blockchain technology being an invisible structure integrated into the internet infrastructure, running in the background, rather than offering it directly to end users within the Solana ecosystem.
The long-term vision of the Solana ecosystem is based on blockchain’s idea of an “agentic internet”, where economic activities take place without human intervention, on the initiative of intelligent artificial intelligence systems. Accordingly, in the future, online payments will be able to be made completely automatically, without users having to deal with the details of crypto transactions.
New payment model based on x402 and Solana’s role
At the center of this approach is a new payment system called “x402”. The system ensures that small payments are processed smoothly, automatically by the application, website or an artificial intelligence tool. In this model, which does not require login or subscription, an artificial intelligence tool, for example, can contact a service for the data it needs and receive service instantly for a small fee.
The system highlights the automatic and uninterrupted processing of payments, especially of very small amounts. “Micropayments”, which are not possible in traditional payment infrastructures due to high transaction fees and delays, become easier with this new model.
At this point, Solana Foundation believes that it can provide a strong infrastructure to the emerging new economy with its fast transaction capacity and low cost structure. According to the foundation, if transactions are carried out in the background and transparently, users will be able to benefit from digital services without having to use cryptocurrencies directly.
Solana Foundation spokesperson stated that cryptocurrency and Solana are rapidly approaching to become the default solution in artificial intelligence-based payments and emphasized that high-performance networks will come to the fore.
As a result, while Solana offers an innovative payment vision focused on blockchain, it introduced the first move of this forward-looking approach with an unconventional advertising campaign.
