X Launches ‘AI Audience’ for Advertisers, Promises Precision in Targeting
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X Launches ‘AI Audience’ for Advertisers, Promises Precision in Targeting

The business account for the social media platform formerly known as Twitter, now referred to as ‘X,’ announced a new artificial intelligence (AI)-enhanced feature for advertisers called “AI Audience.” This feature enables advertisers to define their target audience in brief descriptions, after which X’s AI systems will quickly generate a relevant user pool for that […]

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