The next few days are shaping up to be one of the most active and significant weeks in XRP’s market history. After months of filings and regulatory progress, four major asset managers are expected to debut their spot XRP exchange-traded funds, marking a big moment for institutional access.
A Packed Launch Schedule
All four launches are scheduled within the same week, creating a rare, high-intensity rollout phase. According to current timelines, Franklin Templeton is expected to go live first on November 18, followed by Bitwise between November 19 and 20, while 21Shares and CoinShares are lined up for the November 20 to 22 window. This clustering of launches signals increasing institutional demand and confidence in XRP as a regulated investment product category.
Franklin Templeton Set to Lead the Wave
Franklin Templeton, one of the world’s largest asset managers, plans to launch its spot XRP ETF on November 18. With an estimated $1.5 trillion in company-level assets under management, the firm’s entrance is seen as a strong validation from traditional finance. Early modeling suggests meaningful institutional participation could follow, especially if volumes mirror the early days of Bitcoin and Ethereum ETF trading.
Bitwise Plans XRP ETF After Completing DTCC Listing
Bitwise is expected to begin trading between November 19 and 20 with its product, Bitwise XRP ETF. The firm has already secured DTCC listing approval and is finalizing launch readiness. Bitwise holds around $5 billion in assets and has prior experience with Bitcoin and Ethereum ETFs, placing it in a strong position to attract early institutional interest.
21Shares is expected to enter the market between November 20 and 22. The product is named 21Shares Core XRP Trust ETF and will likely list on Cboe BZX, one of the main US ETF exchange venues. The company manages roughly $7 billion and has a proven global track record with crypto ETFs across Europe and other regions.
CoinShares Expected to Enter With Institutional Custodians
CoinShares is also targeting the same week, with a November 20 to 22 launch window. Its ETF, listed as CoinShares XRP ETF, received DTCC approval and shows an estimated $5 billion in company AUM. The company plans to work with Gemini and BitGo as custodians, both recognized names in institutional crypto storage.
How Big Is the Institutional Landscape?
Recent public asset management figures show that Franklin Templeton sits far above competitors with an estimated $1.5 trillion in assets, while mid-tier ETF players like 21Shares, Bitwise, and CoinShares operate between $5 billion and $7 billion. Although these numbers represent full company AUM rather than seed capital, they reveal the growing financial scale entering the XRP ecosystem.
New Price Model Shows Wide Range of Outcomes
A new liquidity-driven pricing model being shared across analysts forecasts XRP could trade between $4.50 and $15 within 30 days after ETF activation and between $7 and $24 after 60 days.
The model is based on expected supply absorption and ETF inflow pressure, not hype or speculation. Final movement will depend on capital inflows, market sentiment, and overall crypto liquidity conditions.
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