In just weeks, the Trump family has added around $1.3 billion in crypto wealth, rivaling the value of their golf courses and resorts. According to the Bloomberg Billionaires Index, their total fortune now stands at $7.7 billion, driven by two major ventures: World Liberty Financial (WLFI) and American Bitcoin Corp. (ABTC).
World Liberty Financial’s Windfall
Launched in September 2024, World Liberty Financial was co-founded by Donald Trump Jr., Eric Trump, and Barron Trump. On September 1, its WLFI token went live. A big August deal with Alt5 Sigma, a Las Vegas firm, brought the family about $670 million through token sales and share swaps.
The Trumps still hold 22.5 billion WLFI tokens. At current prices near $0.23, this stash is valued at $4 billion. However, since the tokens are locked, Bloomberg excluded them from its wealth tally.
Eric Trump has also hinted at real estate tokenization, suggesting a future mix of the family’s property empire with blockchain innovation.
American Bitcoin Corp. Makes Market Debut
The second big move came with American Bitcoin Corp. (ABTC), a Bitcoin mining company launched in March 2025. Partnering with Hut 8 Corp. for mining equipment, the firm went public on September 3 under the ticker ABTC.
Eric Trump’s 7.5% stake briefly soared above $500 million, nearing the $1 billion mark at its peak. Donald Trump Jr. also owns a smaller, undisclosed stake.
Eric Trump Emerges as Crypto Spokesperson
For a family long tied to real estate landmarks like Trump Tower and Mar-a-Lago, crypto now represents their fastest source of new wealth.
Eric Trump has become the leading voice, pushing Bitcoin at major events. At the Bitcoin Asia conference in Hong Kong, he urged people to “buy right now, buy this second,” echoing the bullish style of Michael Saylor.
Politics, Power, and Crypto Ambitions
Critics note the timing: under Donald Trump’s presidency, several high-profile SEC cases against crypto firms were dropped, creating a friendlier regulatory climate. While the family says its ventures are separate from politics, questions about potential conflicts of interest remain.
Still, the Trumps are reshaping their legacy. From real estate icons to digital tokens and Bitcoin mining rigs, crypto is now at the heart of the new Trump brand.
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FAQs
WLFI is a crypto platform launched in September 2024 by Donald Trump Jr., Eric Trump, and Barron Trump. Its token, WLFI, quickly became one of the family’s biggest wealth drivers.
ABTC is a Bitcoin mining company launched in March 2025 by Eric Trump. It went public under the ticker ABTC.
The family still holds 22.5 billion WLFI tokens, worth about $4 billion at current prices, though they are locked and excluded from Bloomberg’s wealth tally.
