In February, Bitcoin traded at $64,492, falling to about half of its peak in October. Although price pressure continues, there has been a noticeable increase in the interest of institutional investors and public institutions recently. Especially large companies, funds, states and banks continued to increase their investments in Bitcoin.
Strategies and Capital Flows of Institutional Investors
Losses in crypto markets also affected the strategies of stocks and funds. Nic Puckrin, co-founder of Coin Bureau, stated that institutional crypto funds are positioned in a high share of cash and average cash rates have reached the highest level in the last year. In the fourth quarter of 2025, institutional investors reduced their positions in publicly traded Bitcoin funds. On the other hand, according to the market report published by River company, the increase in Bitcoin adoption momentum continues. The company stated that institutions will add approximately 829,000 BTC in total in 2025. This figure includes companies, governments, funds and ETFs.
Increasing Involvement of Companies, Consultants and Governments
According to records, investment advisors invested approximately $1.5 billion in Bitcoin ETFs per quarter over the last two years. There was no net outflow from funds in any quarter during the said period. Among the top 30 investment consultancy firms in the USA, 29 have Bitcoin in their portfolios, but its share in the total is quite low. In 2025, companies added a total of $54 billion worth of Bitcoin to their reserves. The interest of public companies in crypto is particularly noteworthy; At the end of the year, the number of companies holding Bitcoin reached 194. Institutions holding corporate treasury make up the majority of total corporate reserves, with 866,000 BTC.
Additionally, five new countries added Bitcoin assets to their portfolios in 2025. These countries included two sovereign wealth funds and the funds of Luxembourg and Saudi Arabia, as well as the Czech Central Bank. Thus, the number of countries owning Bitcoin increased to 23. River company made the following assessment regarding the evolving adoption dynamics:
There is no bear market in Bitcoin adoption. Even though the price is 50 percent off the peak, adoption momentum continues to increase without affecting the price.
Additionally, “Confidence in Bitcoin is growing faster than any other asset in history. After an experimental beginning, it has now evolved into a globally accepted store of value and resembles the internet with its adoption curve.” The evaluation made as follows was also included in the report.
Payment Acceptance, Developer Activities, and the Future of Adoption
Apart from the direct purchase of Bitcoin, there has also been a remarkable increase in its use as payment in the United States. The number of businesses accepting payments in Bitcoin in the country tripled last year. On a global scale, a 74 percent growth in this field was noteworthy.
In parallel, 60 percent of the 25 largest banks in the USA are working on new financial products supported by Bitcoin. These developments show that Bitcoin will also become more integrated in the traditional finance and banking sectors.
In its report, River argued that a sudden price boom is unlikely in the current wave of adoption, but steady integration could make much more sense in the long run. The company also announced that it expects this trend to accelerate further in the coming years.
