Coinbase Global (NASDAQ: COIN), long recognized as a cryptocurrency trading platform, is expanding its ambitions to become a full-service financial exchange. The company has launched stock and ETF trading for users in the United States and announced a new partnership with Yahoo! Finance. The company now aims at making it easier for investors to add traditional stocks to their crypto portfolios.
Coinbase Expands Beyond Crypto
Coinbase (COIN) has expanded its services beyond crypto assets, introducing stock and exchange-traded fund (ETF) trading for all U.S. customers as part of its push to become what it calls an “everything exchange.”
This allows users to trade U.S. stocks and ETFs directly alongside their cryptocurrency. The platform offers commission-free trading 24 hours a day, five days a week. Customers can get started with just $1 using either U.S. dollars or USDC, making it easier to buy small portions of shares.
Coinbase said more than 8,000 stocks and ETFs are available at launch. Users can trade them with no commission through the Coinbase app using their existing accounts, allowing them to manage stocks and cryptocurrencies together in one combined portfolio.
Coinbase said, “The traditional financial system shouldn’t stop just because the sun goes down. At Coinbase, we believe everyone should have the ability to react instantly to market-moving news.”
The company described the move as a significant step toward bringing traditional financial markets and the crypto market closer together.
Coinbase said the rollout starts with a selection of well-known stocks, with thousands more expected to be added in the coming months.
Coinbase said, “Soon you will be able to trade anywhere in the world, leverage your equity holdings as on-chain collateral, and make instant payments backed by your stock value.”
The company said offering equities trading is part of its broader push to create what it calls a faster and more accessible financial system for its users. The move puts Coinbase in more direct competition with retail brokerage firms like Robinhood (HOOD), which has been expanding its cryptocurrency offerings.
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