Viewerships of cryptocurrency-focused YouTube channels have fallen sharply in the last three months, with 30-day averages falling to the lowest levels seen since January 2021. Data covering different channels reveal that the decline is not due to a single platform or algorithm change. Industry commentators emphasize that the weakening of retail investor interest has spread across social media and points to a structural break in the market cycle.
The Extent of the Decline in Views of Cryptocurrency YouTube Channels
The shared charts show a significant downward trend in the 30-day moving average views of several leading cryptocurrency YouTube channels. Benjamin Cowen, who shared the analysis with the public, stated that the loss of viewers cannot be explained only by changes in visibility on the X platform, but that there was a simultaneous weakening in different channels, including YouTube. Data shows that interest, which peaked during the 2021 bull market, entered a long-term meltdown by early 2026.
It is noteworthy in the charts that although the price of Bitcoin exhibits periodic increases, the number of views has not recovered to the same extent. This divergence reveals that the relationship between content consumption and price performance has weakened. The accelerated decline in viewing curves, especially from the last quarter of 2025, is interpreted as a strong signal that the cryptocurrency narrative has lost its traction on the masses.
This situation requires content producers to reconsider their revenue models and interaction strategies. Since advertising revenues and sponsorship agreements directly depend on viewing volume, it is estimated that consolidation and channel closures may increase in the sector.
Individual Investor Fatigue and Cyclical Change
Another assessment regarding the decline in viewing was expressed by Tom Crown, who argued that social interest has been at bear market levels since 2021. Crown stated that there has been a parallel decline in cross-platform interaction since October 2025 and that the narrative about cryptocurrency has lost its appeal among the masses.
Commentators say retail investors are being driven away from the market by repeated cases of fraud and “pump-and-dump” schemes. While the erosion of confidence reduced the demand for short-term speculation-oriented content, it accelerated the shift towards more conservative investment instruments. The resurgence of traditional safe havens such as precious metals is seen as a concrete indicator of this trend.
In the same period, the increasing weight of corporate actors in the market is also noteworthy. In a cycle dominated by big capital, the impact of content targeting individual investors is limited. This change makes it inevitable for the cryptocurrency media to redefine its narrative tone and target audience.
