KuCoin, which operates in the cryptocurrency industry on a global scale, has launched a special campaign for newly listed futures contracts on its platform. With the new campaign, users are encouraged to make more and consistent transactions in futures. The total prize pool planned to be distributed was announced as 1 million USDT.
Campaign Dynamics and Returns
According to KuCoin’s announcement, rewards within the scope of the campaign are distributed based on the size of positions and how long they are held, rather than high volumes of transactions. Participants have the chance to win rewards every hour as they maintain their positions in eligible futures transactions. The aim here is to support the healthier development of price formation and market liquidity in newly listed contracts.
The company announced that it has established such a mechanism to maintain the continuity of users’ active participation in the rapid price changes and fluctuating market conditions that are frequently encountered in the early periods of new listings. In practice, it is stated that while the time spent in positions is taken into account, stable participation is prioritized over short-term rapid transactions.
Change in Futures Trading Strategy
Futures have traditionally been home to short-term buy-sell strategies and high-frequency traders. The new reward model offered by KuCoin aims to prevent such tendencies. The longer participants maintain their positions and increase its size, the more they have the chance to get a share of the prize pool.
It is stated that traders who maintained their positions during the campaign period both contributed to liquidity and were able to reduce position costs with the rewards they received during the waiting period. It is reported that these dynamics support market depth and transparency when futures transactions are first opened.
Other Innovations and Market Position on the Platform
KuCoin recently reported that it has significantly updated the Lite Mode. With this update, new features called Earn and Feed were added and the use of the platform was made simpler, especially for users making transactions for the first time. It is emphasized that the updated Lite Mode offers a simplified user experience while maintaining security standards equivalent to the main operating interface.
KuCoin, known for its futures trading volume in crypto, is an exchange that stands out especially with its focus on alternative cryptocurrencies. CryptoQuant’s 2025 Annual Stock Exchange Report ranked KuCoin as one of the top two exchanges for altcoin futures in the world.
The platform also shared with users the report titled “Unlocking My KuCoin Journey 2025”, which includes comprehensive analysis of the transactions carried out by users throughout the year.
