America-based publicly traded software and business intelligence company Strategy purchased bitcoin for the 100th time after adopting bitcoin as a reserve asset in 2020. The company purchased 592 bitcoins in its last transaction, significantly increasing its total holdings.
Purchasing by Share Sale
According to the company’s statement, the financing of the new acquisition was provided by selling its own shares in the market. In this transaction alone, 297,940 Class A shares were sold in the market, generating approximately $39.8 million in revenue. The average purchase price was calculated as $67,286 per bitcoin.
Total Bitcoin Asset and Market Impact
With this latest purchase, the amount of bitcoin in the company’s reserve reached 717,722. In total, $54.56 billion worth of bitcoin has been purchased to date, with the average purchase price being $76,020. Strategy is the world’s largest publicly traded company holding bitcoin of this size. The size of the company’s bitcoin assets also directly affects the share market, and fluctuations in bitcoin prices have a similar effect on Strategy shares.
Within the scope of the investment program, the company holds another $37.4 billion in securities. These assets can be used for possible additional acquisitions in the future. It has also made available to users a bitcoin portfolio dashboard that complies with reporting requirements and is publicly updated.
The timing of the latest purchase coincided with the market price of bitcoin falling from around $68,000 to $66,000 over the weekend. This decline brought about a short-term decline in the company’s shares exceeding 2%, and the share price dropped to around $128.
Michael Saylor, Chairman of the Board of Directors of the company, drew attention to the importance of this acquisition with his message titled “The Orange Century” shared on social media.
Recently, an additional investment of $168.4 million was made with the purchase of 2,486 bitcoins and the portfolio was expanded. An industry report dated January 2026 stated that the company acquired 40,150 more bitcoins in just one month, bringing the total to 712,647 BTC. Thus, it was stated that it achieved a share of approximately 93% in new corporate bitcoin purchases.
Michael Saylor stated that, as a company, they have no plans to sell bitcoin and that purchases will continue. Saylor’s statement included the following statement: “We do not plan to sell; we will continue to buy bitcoin. I expect new purchases every quarter.”
According to the statements, the company has sufficient cash reserves to cover its debt and dividend obligations. Saylor stated that concerns about leverage and liquidity in the markets are unfounded for the company.
