Ethereum continues to maintain its medium-term downward trend, losing approximately 40 percent in value in the last month. By mid-February, the price remains below the 200-day exponential moving average (EMA). In the short term, it is noteworthy that leverage in the futures market has increased again.
Attention in Options: $1,975
More than 13,000 Ethereum put options that are close to expiry on the Deribit platform are concentrated at the strike price of $1,975. While the ETH price is trading just above this level, this level stands out as an important technical break point in the market with the upcoming option expiration. High option volume concentration here increases the likelihood of sharp short-term fluctuations in price.
In an evaluation made by Outset PR, it is stated that if the price remains above $ 1,975, the premium on the options may decrease rapidly, in which case the sellers’ transactions to reduce risk may be withdrawn and price stability may be achieved. However, if the price falls below this level, the need for further hedging could trigger new selling pressure.
Market Structure and Technical Outlook
When examined in the medium and long term, the price of Ethereum is currently trending below the 200-day EMA, and this level is seen as an important reference point for the general trend. In the short term, the 7-day simple moving average around $1,985 is the current resistance. Technically, exceeding the $2,000-2,030 region again is viewed as the critical threshold for the market to change direction.
Unless this zone breaks permanently upwards, price movements are considered temporary reactions in the downward channel. Long-term averages currently stand out as potential sales areas, not support.
Corporate Approaches and Market Strategy
Outset PR states that they pay particular attention to the timing and content of storytelling during volatile periods such as the market. The company structures each communication campaign in accordance with market conditions with a data-driven approach. Outset PR also actively uses its proprietary analysis system, Outset Data Pulse, to determine which topic may be highlighted in the media and at what time. With this data analytics, it aims to make its customers’ messages stand out at the right time and in the right channels.
The company points out that in the rapid changes experienced in the crypto markets, the timing of the story is as critical as its content. That’s why he prefers proactive and data-driven strategies.
Finally, Ethereum price remains in a downtrend as long as it remains below the long-term moving averages. In contrast, reopened long positions in derivative markets and active risk management in options highlight important short-term levels: $1,975 support and $2,000–2,030 resistance zone, which have the potential to shape the move in the coming period.
