Tether, one of the leading companies in the cryptocurrency market, announced that it invested $150 million in Gold.com, which operates in the field of precious metals. As part of the investment, Tether will acquire approximately 12 percent of Gold.com shares and will join the company with an important partnership. This move is considered a strategic step that points to the importance of real assets in Tether’s blockchain-based finance applications.
Investment Process and Strategic Partnership
In the first part of the investment, which is planned to take place in two stages, Tether will transfer 125 million dollars to Gold.com shares. Then, it is aimed to make an additional investment of 25 million dollars after obtaining the necessary approvals. Within the scope of the agreement, Tether will have the right to appoint a member to the Gold.com board of directors and have a say in the company’s long-term strategies.
Tether Gold Integration and Digital Gold Assets
An important aspect of Tether’s investment is that the company’s gold-based digital asset, XAU₮, will be more intensively integrated into the Gold.com platform. XAU₮ is known as a digital token backed 1:1 by real gold, and each token corresponds to physical gold stored in secure vaults.
With the new collaboration, users will be able to buy physical gold directly using digital assets (including USDT and XAU₮). Thus, it is aimed to build a bridge between Gold.com’s traditional products and Tether’s digital finance ecosystem.
The Rise in Gold Prices and Its Effects on Crypto Assets
The timing of this investment coincides with a period when gold prices reached historical records. Exceeding the $ 5,000 per ounce level also increased interest in gold-based digital assets. It is reported that the gold-backed digital asset market has increased from $1.3 billion to $5.5 billion in the last year. While Tether stands out in this field, it is stated that the company has over 140 tons of physical gold and the value of this gold exceeds 23 billion dollars.
Company managers emphasize that the investment aims to bring together both traditional investors and digital asset users on the same platform.
Digitalization Plans, Especially Gold.com
Founded in 1965, Gold.com includes precious metal brands such as JMBullion, Monex Precious Metals, GovMint and Stack’s Bowers Galleries. Gold.com, which has been prominent with physical gold and collectible products so far, plans to focus on issues such as digital gold products and tokenization with the new investment.
Company officials state that they are preparing to develop new products that will support entry into the digital gold market, and that the platform will also focus on different innovative areas such as credit and tokenized assets.
It is stated that this move by Tether reinforces the company’s approach to bringing together traditional assets and digital finance. Looking at Tether’s latest statements, it was reported that the company made a net profit of $10 billion in 2025 and had a surplus of reserves exceeding $6.3 billion.
Tether’s precious metals step, which comes after its investments in different sectors such as Bitcoin mining, artificial intelligence and communication technologies, attracts attention as part of the company’s diversification strategy. The partnership with Gold.com aims to advance the concepts of digital gold and blockchain-based finance.
