Pump.fun, which facilitates memecoin production in the Solana ecosystem, is making a comprehensive change in its fee model for content creators. The platform found that although the Dynamic Fees V1 system, which it launched last year, increased on-chain mobility, it did not create the expected behavioral change. Statements made by co-founder Alon Cohen after a long time revealed that the revision in question indicated not only a technical but also a strategic change of direction. The developments come at a time when token launches on the platform have reached their highest daily level since September.
Fee Model is being Reconstructed at Pump.fun
The Dynamic Fees V1 model implemented by Pump.fun was launched in September under the title “Project Ascend”. The system aimed to increase content creators’ earnings and encourage long-term projects by offering gradual pricing based on market value. However, platform management concluded that this structure did not permanently transform the behavior of the average memecoin developer.
In his post on X, co-founder Alon Cohen emphasized that content creator fees encourage the production of low-risk tokens, while high-risk and liquidity-oriented transactions remain in the background. According to Cohen, transacting users are the cornerstone of the platform, and current incentives have not adequately maintained this balance.
The first step announced in the new period was the “fee sharing” feature. With the update, teams will be able to split revenues among 10 different wallets, transfer token ownership and revoke update authorizations. It also became possible to determine wage rates after the launch.
Noticeable Increase in Token Launches
The changes in the fee model were announced during a period when the intensity of activity on the platform increased significantly. According to data from The Block, approximately 30 thousand tokens were released on Pump.fun on Tuesday. This figure stood out as the highest number of daily launches recorded since mid-September.
Cohen stated that a more “market-based” approach will be adopted in the following stages. Accordingly, investors and transacting users, rather than developers, will decide whether a token narrative deserves a creator fee. Thus, it is aimed to place actors that provide direct liquidity at the center of the incentive mechanism.
The platform management announced that additional regulations will come to the agenda as 2026 approaches. The aim is to create a structure that strengthens sustainability in the memecoin ecosystem and re-establishes the balance between speculation and transaction volume. The statements made show that Pump.fun has drawn a road map that focuses not only on short-term volume increase but also on long-term market health.
