Mainnet presence of the Aave ecosystem AAVE The coin fell 18 percent in the last seven days, marking the week’s weakest performance among the top 100 cryptocurrencies. Bitcoin in the overall market 
$87,779.21Ethereum 
$2,961.19 and other big altcoinWhile ‘s were between flat and limited increase, the divergence in AAVE attracted attention. The rigidity in pricing is attributed to the governance uncertainty created by the control debate over the protocol’s brand and communication channels.
Governance Crisis Pushing AAVE Behind the Market
DeFi The governance conflict in the lending and borrowing protocol Aave has become a topic that directly damages investor perception. The debate that broke out last week is growing around the question of who will manage the brand, domain names and public communication channels.
The dispute, which progressed on the axis of forums and social media, increased the question marks regarding the coordination and decision-making processes. AAVE’s deeper depreciation in a period when the market has stabilized indicates that the selling pressure is fueled by protocol-specific risk perception rather than macro conditions.
Selling Wave, Whales and Founder’s Acquisitions
One of the major investors traded nearly 230,000 units in a short time frame on Monday, according to Onchain Lens, which tracks on-chain data. AAVE coin sold. It was stated that the sale, which was valued at approximately 35 million dollars at current prices, took place in the form of shifting to Ethereum derivatives and Bitcoin. Trading flow increased volatility, triggering a steep decline of about 10 percent on the day.
The sell-off comes on top of already built-up pressure as the governance proposal moves to the Snapshot vote. Aave founder on intra-Blockchain tools in the same process Stani Kulechov wallets associated with responded to the decline by buying. seen. Data shows that Kulechov collected approximately $12.6 million in AAVE in the last week at an average price of around $176, and with the price drop, the unrealized loss reached approximately $2.2 million.
Although founder recruitment was often considered a sign of trust, it was not enough to offset the weight of the sell side. Bitcointo hold around $90,000 and Ethereum, XRP The fact that major cryptocurrencies such as , etc. did not experience a similar decline shows that investors are reducing positions in protocols experiencing internal uncertainty rather than a general escape from the cryptocurrency market. The open-ended character of governance disputes and the lack of a clear resolution timeline further complicates the issue of “brand and interface gateways,” which includes the Aave DAO’s exercise of power in non-Blockchain areas.
