Crypto Firm Eyes Major Football Club

Crypto companies are slowly moving into traditional industries, and Tether has now taken one of the biggest steps yet. On December 13th, Tether announced its plan to acquire Italian football club Juventus, with a proposed $1 billion investment if the acquisition is completed. Following the announcement, Juventus’ fan token, JUV, surged by 30%. Juventus is one of Europe’s most well-known football teams, and this deal, if completed, would mark a rare case of a crypto firm taking control of a major sports club.

Targeting Control of Juventus

Tether confirmed that it has made a binding offer to Exor, the holding company of the Agnelli family, which currently owns 65.4% of Juventus. The Agnelli family has been linked to the club for over a century, so this decision carries major historical weight. Accepting the offer would mean ending more than 100 years of family control over the club.

Along with buying Exor’s stake, Tether’s proposal includes a public offer to purchase remaining shares at the same price, once regulatory approvals are cleared. The goal is to secure majority control while keeping the process open and transparent for other shareholders.

Strong Market Reaction

The market reacted quickly after news of the bid became public. Juventus shares jumped, lifting the club’s market value close to €1 billion. At current prices, Exor’s existing stake is valued at roughly €540 million. This sharp move shows renewed investor interest and optimism around the possibility of new ownership and fresh capital entering the club.

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More Investment Planned

Tether has said that its plans go beyond simply buying the club. If the deal is approved, the company is ready to inject up to €1 billion more into Juventus over time. This funding would be aimed at long-term growth, including infrastructure upgrades, team development, and expanding the club’s global presence.

The bid comes despite ongoing discussions in the crypto space about Tether’s finances. However, research firm CoinShares has previously stated that Tether is not financially weak, helping ease concerns about its ability to support such a large investment.

Why Juventus Matters to Tether

According to Tether, Juventus represents a strong global brand with lasting commercial and sporting value. CEO Paolo Ardoino said the offer reflects Tether’s focus on serious, long-term investments as it expands beyond stablecoins into real-world businesses.

This move highlights a broader trend where crypto companies are no longer limiting themselves to digital markets. If successful, Tether’s bid would place a major crypto firm at the center of global football, showing how closely digital finance and traditional industries are beginning to connect.

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