Anatoly Yakoveneko, the founding partner of Solana Labs, made statements about the reactions triggered by an announced advertising campaign that was announced and later removed. While the advertisement aims to introduce the upcoming Solana Accelerate conference, it was criticized by the community on the grounds that it was inadequate in terms of gender themes.
Apology from Solana
Yakovenko apologized for the discomfort, stating that the advertisement was inappropriate.
“Advertising was bad and still gnawing my soul. I am ashamed to underestimate this advertisement that humiliates a marginal group.
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I will do my best to ensure that the Solana Foundation focuses on the mission of decentralization and open source software development and remains outside the cultural wars. ” – Anatoly Yakovenko
Yakovenko stated that he underestimated the situation in the first place and that the warnings made by developers and artists are important for him.
Marketing error and social reaction
The advertisement was criticized for the fact that a character called “America ı was directed to gender issues instead of invention ideas during the therapy session. Some viewers described the advertisement as a gender -based approach that is not suitable for social sensitivity. As a result of these reactions, the advertisement was removed in a short time, but it reached millions of views.
The community strongly expressed its reactions on social media due to the insensitivity of advertising. Investors and users question the weakness of the company in terms of brand image, while the effects of the advertisement became the subject of discussion.
The company continues to aim to maintain its impartiality in controversial issues by adhering to non -decentralization and open source software values. It was emphasized that the Solana Foundation will not intervene in cultural conflicts.
This process reveals how carefully advertising strategies and message transmission should be handled. The relevant steps seem to be re -evaluated in the light of market and public opinion reaction.
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