Vivek Ramaswamy Pushes Bitcoin Adoption as Corporate Treasury Asset

With the recent bloodbath and Bitcoin giving a poor show all through February, there is a buzz that institutional confidence in Bitcoin is dropping as Donald Trump’s team is pushing meme-coins more than Bitcoin. To boost the investor’s confidence, Vivek Ramaswamy, a former GOP presidential candidate and Trump ally, is advocating for businesses to integrate Bitcoin into their financial strategies. He is actively promoting Strive Asset Management, the company he co-founded, which recently gained attention for filing a Bitcoin Bond ETF.  Many companies like Metaplanet, Strategy, Marathon Digital Holdings, and Galaxy Digital Holdings are some of the top BTC holders right now. 

The Case for Bitcoin in Corporate Finance

Ramaswamy argues that with the era of easy money over, companies and institutions must rethink how they manage capital. He suggests Bitcoin could become a crucial corporate treasury asset, offering long-term value and financial stability.

Ramaswamy recently highlighted an interview with Strive Asset Management’s CEO Matt Cole, who predicted that 2025 will be a breakthrough year for crypto, calling it “the year of the Bitcoin treasury company,” as more businesses consider adding Bitcoin to their financial reserves.

In response to Ramaswamy’s Bitcoin strategy, investor Preston Pysh agreed, stating that Bitcoin holdings should be viewed as a company’s new earnings parameter. He pointed out that firms like Strategy and MetaPlanet are already adopting this approach, suggesting that others may soon follow.

While Ramaswamy’s perspective fits well in the current scenario to deal with the market challenges but majority of investors are waiting for the Fed’s tight monetary policy and the US. crypto regulations which Trump’s administration is delaying creating uncertainty in the market.

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Billionaire-Backed Push for Change

Strive, backed by powerhouse investors like Peter Thiel and Bill Ackman, has built its reputation on challenging mainstream corporate trends. After taking a strong stance against ESG and DEI priorities, the firm is now doubling down on Bitcoin, positioning it as the next big move in corporate finance. With a history of shaking up the status quo, Strive is making it clear—they believe Bitcoin is no longer just an asset but a strategic advantage for companies willing to adopt it.

Could This Be a Turning Point?

As Ramaswamy explores a potential run for Ohio governor, his influence on corporate finance could grow even stronger. If businesses start using Bitcoin as he predicts, it could mark a significant shift in how companies manage their financial reserves, potentially making Bitcoin a mainstream corporate asset.