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Top 9 NFT Marketing Agencies 2023

Ever since Beeple sold his NFT-linked digital collage for $69.3 million, interest in non-fungible tokens (NFTs) has surged and traditional brands and hopeful start-up NFT companies are entering the NFT space hoping to make that next big sale. 

But while the NFT market has experienced ups and downs in the past months, NFT companies remain optimistic and continue to explore emerging use cases for NFTs. Nike continues with its Our Force 1 NFT collection drop, and Google Play announces a policy shift to incorporate NFTs in its apps and games.

One-off sales like Beeple’s may be rare, but NFT artists can still have sold-out digital projects if they know how to market their NFT creations. By tapping the expertise of experienced NFT marketing companies, you can promote your NFTs, build your audience, and solidify your reputation as a forward-thinking brand. 

This article lists the best NFT marketing agencies for 2023 and tips on choosing the best NFT agency for your projects.

What Is an NFT Marketing Agency?

NFT marketing agencies specialize in promoting non-fungible token projects, artists, and collectibles. They devise strategies, create branding, curate content, manage social media, engage influencers, and build communities to enhance visibility and interest. 

These agencies navigate the unique aspects of the blockchain-driven NFT space, fostering connections between NFT artists and NFT buyers and ensuring successful launches and ongoing engagement.

Why Is NFT Marketing Important?

NFT marketing holds significance as it helps creators, artists, and brands monetize digital assets through blockchain’s uniqueness and scarcity. It builds awareness around NFT offerings, attracting collectors and investors. 

Effective NFT promotion boosts value and demand for these digital collectibles, supporting creators’ livelihoods and pushing innovation. It is a gateway to new revenue streams, empowering content creators in various fields. 

Moreover, NFTs have expanded beyond art to encompass music, gaming, virtual real estate, and more. Strategic marketing enhances discoverability, legitimizes projects, and fosters a thriving NFT ecosystem, bridging the gap between digital and tangible value in an increasingly digital world.

List of the Top 9 NFT Marketing Agencies

Here are the best NFT marketing companies you can tap for your next project. 

  1. NinjaPromo

Best For Startups and enterprises looking for a full-suite digital marketing agency

NinjaPromo is a full-service digital marketing agency that specializes in NFT promotion services. It is recognized in the industry as a leading digital agency that can support NFT companies during every stage of their development. 

As NFTs continue to reshape the digital landscape, NinjaPromo helps you build your audience following the latest crypto marketing trends while you focus on launching new products. Each engagement is a customized solution that starts with a strategic consultation. Its team can turn your concepts into reality and create sustainable campaigns around them. 

NinjaPromo was established in 2017 and has grown to a team of over 100. It has received multiple digital marketing and blockchain marketing awards from sites like Crunchbase, Digital Agency Network, and Coincodex.

Its featured clients include MicroBuddies, a blockchain-based NFT breeding game, and Affyn, a metaverse gaming company. During its launch, NinjaPromo helped MicroBuddies sell over 2,500 NFTs and grow its community by over 3,500 members. For Affyn, NinjaPromo organized organic campaigns to double the game’s audience and grow its community engagement four times.

Services Offered:

  • NFT Campaign Management
  • PPC and Social Ads
  • Email Marketing
  • Branding & Identity
  • Social Media Management
  • Video Production
  • Blockchain Influencer Outreach
  • Exchange Listings DEX/CEX

Headquarters: New York | London | Dubai | Singapore | Hong Kong | Vilnius

Website: https://ninjapromo.io/industries/crypto-marketing-agency/nft-marketing

  1. Viral Nation

Best For: Brands who need NFT influencers

Established as an influencer marketing agency in 2014, Viral Nation has become a multinational digital marketing agency specialising in creating viral campaigns through influencers. Its team’s expertise lies in creating authentic and emotional campaigns that resonate with any target audience. 

Trusted by big brands like Canon, Microsoft, Coca-Cola, Logitech, and Disney, you can be sure that Viral Nation knows what it takes to launch a successful NFT promotion campaign. The agency can measure your campaign’s performance using its AI-powered platform and provide detailed reporting and valuable analytics. 

It can find the perfect influencers—from nano to mega—and help you launch an integrated and memorable marketing campaign. Some of its award-winning campaigns include the launch of Resident Evil 4 for Meta Quest, the Call of Duty Ambassador Program for Activision Blizzard, and the PUBG Mobile Star Challenge Event for Tencent Games.

Services Offered:

  • Talent Discovery & Management
  • Creative & Content
  • Ambassador Programs
  • Social Amplification
  • Paid & Performance Media
  • B2B Marketing

Headquarters: Toronto, Ontario
Website: https://www.viralnation.com/ 

  1. Blockwiz

Best For Companies looking for crypto marketing strategic direction 

Blockwiz is a blockchain marketing agency that offers 360 crypto marketing solutions for NFT companies that want to explore marketing opportunities in the Web3 realm. It offers basic digital marketing services like social media marketing, search engine optimization, and influencer campaigns but tailors these services for web3, crypto, and blockchain marketing. 

Established in 2019 in Toronto, the 75-member team comprises top talents in growth marketing with expertise in NFT promotion strategies and creative design for some of the most iconic cryptocurrency brands. Top clients include Kucoin, Bybit, Delta, and CoinDCX. 

It provides strategic NFT consultancy with a proven track record of launching over 21 products and optimizing 130 campaigns. It can help develop demand-focused tokenomics by evaluating the market competence for your projects and determining your collection’s rarity. 

Services Offered:

  • NFT Promotion Services
  • Web3 Consulting 
  • Influencer Campaigns
  • NFT Consulting 
  • Crypto Consulting
  • Web3 PR Services

Headquarters: Toronto, Canada
Website: https://blockwiz.com/ 

  1. Lunar Strategy

Best For Brands in the crypto, NFT, GameFi, and DeFi industry

Lunar Strategy is a Web3 marketing agency founded in 2019 by experts in traditional and Web3 marketing practices. The team (of over 15 members) has established critical relationships with crypto industry experts and influencers, giving them the advantage of offering a full 360 marketing solution for anyone wanting to tap into the crypto space. 

They’ve collaborated with over 150 Web3 projects and have built authentic communities for over 100 clients. Some of their top clients include Nobility Token, Oasis Foundation, Pixel Pix, Mad Metaverse, Allbridge, and Horizon Protocol. 

The agency offers a customized Web3 marketing strategy and works exclusively with Web3 companies, such as those in the DeFi and GameFi industries.

Services Offered:

  • Influencer Marketing
  • Paid Ads
  • Public Relations
  • Community Management
  • NFT Campaign Management

Headquarters: Funchal, Portugal
Website:      

  1. Blockchain App Factory

Best For Enterprises looking for a comprehensive blockchain technology solution

Blockchain App Factory is unlike other NFT marketing companies. It’s a full-suite blockchain technology solutions provider that can handle various blockchain projects’ research, development, production, and marketing.

As one of the pioneers in the blockchain industry, its team (of over 500 employees) has over seven years of experience handling more than 200 blockchain projects. Enterprises like McDonalds, Shell, RadioShack, and Polygon trust it. 

The agency is a pioneer in using Discord to launch specialized promotions for NFT projects and has developed the expertise to create campaigns that the Discord community loves. Discord is considered the launching pad of NFTs, as it’s a platform catered to various niche and exclusive communities. 

Services Offered:

  • NFT Community Management
  • NFT Marketplace Marketing Services
  • NFT Game Marketing
  • Influencer Marketing
  • PR/Media

Headquarters: Tokyo | New York | Dubai | Singapore | London
Website: https://www.blockchainappfactory.com/ 

  1. X10 Agency

Best For: Brands looking for an experienced NFT advertising agency

Established in 2016, X10 Agency has earned recognition as one of the leading NFT advertising firms. Its team of over 20 employees provides Web3, GameFi, metaverse, Play2Earn, and crypto marketing services. 

X10 can handle every stage of your NFT project—from brainstorming to execution and launch. It treats each project as unique and will customize its NFT promotion services to achieve your vision. 

Some of its notable projects involve Lux Metaverse, Killabears, Avatara, Bored.AI, PolkaFantasy, Goons of Balatron, and House of Humsters. It has successfully launched these NFT projects through extensive partnerships with the NFT community, including relationships with top-tier NFT influencers and media outlets.

Services Offered:

  • NFT Setup
  • PR & Influencer Marketing
  • Community Management
  • Paid Ads
  • Localized Marketing Promotions
  • Social Media Management

Headquarters: New Mexico, US
Website: https://x10.agency/ 

  1. Blockchain PR

Best For Early-stage NFT projects that need a strategic PR agency

Founded in 2010, Blockchain PR is a professional PR & marketing agency specializing in emerging cryptocurrencies and blockchain technologies. It combines innovative designs with strategic messaging to help new cryptos stand out in a crowded space and grab public attention. 

As a growth marketing agency, it utilizes press releases, social media posts, and sponsored content to promote emerging NFT projects through mainstream publications. Notable clients include NEM, Travel Block, Serve, Trade.io, and BitFinance. 

It’s also helped several blockchain conferences gain momentum and reach their target audience. These events include the World Crypto Economic Forum, Crypto Block-Con, Global Blockchain Forum, and Crypto Economics Security Conference.

Services Offered:

  • Ideation
  • PR Outreach
  • Social Media Marketing
  • Creative Design
  • NFT Press Releases

Headquarters: San Francisco, California
Website: https://blockchainpr.io/ 

  1. Crowd Create

Best For: Crypto startups that need instant exposure

Since 2014, Crowdcreate and its global team have been helping multiple companies across various industries create buzz with their projects through strategic partnerships with influencers. As a result, these companies have raised millions in funding and established a thriving digital community. 

Some NFT companies they’ve helped include Sandbox, Animoca brands, Axie Infinity, Solana, Profede, and Kyber Network. It is the agency behind the successful NFT launch of PartyIcons and Divine Anarchy, both of which experienced sold-out collections within moments of launch. 

Its process involves video content marketing and targeted influencer marketing, putting your project and brand in front of your target community, VCs, crypto users, and investors. 

Services Offered:

  • PR Marketing
  • Influencer Marketing
  • Strategy
  • Video Marketing
  • Gaming Marketing
  • Cold Email Marketing

Headquarters: Irvine, California
Website: https://crowdcreate.us/  

  1. Coinbound

Best For: Startups looking for wide coverage in NFT media

Coinbound is one of the leading NFT advertising firms that has helped some of the biggest names in the crypto industry achieve phenomenal marketing growth. These brands include eToro, Voyager, MetaMask, AscendEX, and Gala Games. 

Coinbound helps brands establish their names through crypto influencer marketing, dynamic Discord and Telegram communities, organic coverage from industry media, and strong backlink-building strategies. It can also work with B2B Web3 companies to create powerful outbound sales processes and can provide outsourced fractional CMO services. 

Established in 2018, the agency has grown to a team of 45 and served more than 750 clients. It mostly works with NFT companies on a mission to reach their $1 billion market cap.  Coinbound designs viral NFT promotions and has delivered more than 20 sold-out collections. It also partners with Coinscribble, an NFT PR Distribution platform, to help brands reach a combined network audience of over 300 million.

Services Offered:

  • PR & Earned Media
  • PPC & Paid Ads
  • Influencer Marketing
  • Community Management
  • Lead Gen
  • Fractional CMO

Headquarters: New York
Website: https://coinbound.io/  

How We Chose the Best NFT Marketing Agencies

Selecting the best NFT marketing companies requires a comprehensive evaluation process to ensure optimal results. Here is how we approach this selection:

  1. Expertise and Experience

Prioritize NFT marketing companies with a proven track record. Experience demonstrates their understanding of the unique challenges and opportunities within the NFT space. Case studies, past campaigns, and client testimonials provide insights into their capabilities.

  1. Niche Knowledge

NFTs exist at the intersection of technology, art, and finance. Strong NFT marketing agencies should possess in-depth knowledge of blockchain technology, NFT standards (ERC-721, ERC-1155), and the broader crypto landscape. This expertise ensures effective strategy development and implementation.

  1. Creative Strategies

NFTs often appeal to a niche audience, requiring creative and tailored NFT marketing strategies. The agency’s approach to engaging collectors, leveraging storytelling, and utilizing multimedia platforms should align with the specific attributes of NFTs.

  1. Understanding of the Target Audience

A successful campaign hinges on resonating with the right audience. NFT marketing companies should exhibit a clear understanding of NFT enthusiasts, collectors, and potential investors, adapting their messaging and tactics accordingly.

  1. Connection to Influencers and Communities

NFT marketing agencies with established connections to NFT influencers, NFT artists, and online communities have a head start in driving organic engagement and fostering buzz around NFT offerings.

  1. Customization

Avoid one-size-fits-all approaches. The agency should tailor strategies to your specific goals and assets. This customization enhances the effectiveness of NFT marketing strategies and increases the chances of reaching your desired outcomes.

  1. Analytics and Reporting

Measurement is key to assessing campaign success. NFT marketing agencies should offer detailed analytics and regular reports that showcase the impact of their efforts. This data-driven approach enables you to make informed decisions and refine strategies.

By thoroughly evaluating NFT marketing agencies based on these criteria, you can confidently select an agency that maximizes the visibility, value, and impact of your NFT offerings.

Conclusion

The NFT ecosystem has expanded beyond art, encompassing music, gaming, virtual real estate, and more, making effective marketing strategies essential for success. NFT marketing facilitates the sale of these unique digital collectibles and fosters innovation and new revenue streams. 

NFT marketing agencies play a vital role in helping creators and brands leverage blockchain technology to monetize these digital assets and build thriving communities. 

As the NFT space evolves, selecting the right agency becomes increasingly important. By following the selection criteria outlined in this article, you can confidently identify the agency that aligns with your goals and maximizes the visibility and value of your NFT offerings.

Frequently Asked Questions

What is NFT marketing?

NFT marketing involves promoting and selling non-fungible tokens, unique digital assets authenticated using blockchain technology. It employs various strategies to create awareness, engage collectors, and drive demand for these one-of-a-kind digital items.
Basic packages might start around a few hundred dollars, while comprehensive campaigns by established agencies can range from several thousand to tens of thousands of dollars.

How much do NFT marketing services cost?

The cost of NFT marketing services varies widely based on factors like provider reputation, campaign scope, and services offered. 
Basic packages might start around a few hundred dollars, while comprehensive campaigns by established agencies can range from several thousand to tens of thousands of dollars.

How to choose the right NFT agency?

Choose the right NFT agency by assessing their experience in NFT promotion, client reviews, successful campaigns, and industry connections. Evaluate their understanding of blockchain technology, marketing strategies, and target audience engagement. 
Clear communication, transparent pricing, and alignment with your goals are crucial factors.

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